We provide extensive market analysis reports organized by specific products or industry sector that will help you plan your market entry the right way and create a starting point to find out about trade opportunities available in the country.
Iran’s market of 80 million people has opened up its gates and is unknown to many people world-wide. Before starting your first export, you might be interested to evaluate the country for its receptiveness to trade, understand its economic environment and learn about your product’s potential in the market.
Our reports provide accurate statistics on a wide range of consumer goods and services plus in-depth analysis on Iranian market. They will help you understand consumer characteristics and their specific needs, cultural idiosyncrasies, the best prospects for success, and the market’s business practices.
You will save a great amount of time that is usually spent on analyzing local spending habits and will have a clear insight as how much energy and capital should be dedicated to marketing your products or services in Iran or if there is a need for re-engineering, re-sizing, re-packaging, and changing their material components.
The data and analysis included in the market research reports will cover the following areas:
• Market size, share and segmentation
• Market trends
• U & A (Usage and Attitude) research
• Brand Image Study
• Distribution channel analysis
• Competitive landscape (domestic production and popular foreign brands)
• Legislation and legal protection for patents and trademarks
• Ease of import process and Import tariffs
• Overall consumption of the product and the amount accounted for by imports
• Customs regulations
• Local company profiles
• Product Test at Home
• Pre-test advertising
The market research is conducted through both Quantitative and Qualitative methodologies and make use of variety of surveying methods such as Face to Face interviews, Web and mail surveys, Group interviews, Central Location Test (C.L.T), Panel Surveys, Focus Groups Discussion, In-depth interviews, Desk research and many more! After analyzing the data, you will be able to decide on how your marketing resources would be applied more effectively to the market and can come up with the right strategies for expanding your business in Iran.
This is a perfect solution to avoid unnecessary costs and will enable better policy making at the initial stages. We will tailor the reports according to your requirements and will facilitate the process of your strategic planning.